Exclusible has provided treasure hunt strategy and marketing services to support the SneakerHeads x Mag Park Drop – a community engagement activity which lasted just 12 hours.
 

SneakerHeads has created the largest sneaker community in web3. It’s known for surprising collaborations, dedicated collectors and numerous activations. The Mag Park is a unique retail experience that combines the passion for sneakers and the most sought-out apparel goods supported by the biggest influencers in the world.

For this collaboration a custom SneakerHead #32 was created, featuring Mag Park New Era hats. There were 11 colorways correlating to 11 matching physical hats (available for a free mint for those who minted digital items).

Treasure Hunt strategy: find all 11 colorways hidden to enter a giveaway raffle for a chance to get one of 5 Sneaker Head x Mag Park collectibles.

SOL3MATES is Chalhoub Group’s web3-native sneaker brand. The
core of the concept is to connect designers and sneakerheads directly via digital collectibles, as well as to create an engaging experience by involving holders in all aspects of the brand-building journey.