Exclusible was a tech partner providing a platform to mint Reves de Soie items, the first ever Christian Lacroix digital collection marking the brand’s entrance to the web3 realm. The brand enabled holders to redeem for free the physical product represented in collectibles. The creative direction was managed by the DAOz agency.

The Company Christian Lacroix SNC was created in 1987, in the same year Monsieur Christian Lacroix showed his first couture collection. In 2022 the House celebrated 35 years of diverse success across multiple categories: from menswear collections to fashion accessories such as leather goods, scarves, jewelry, and fragrances.

To mark the 35 anniversary of innovations and unmatched style, the brand has launched its first digital collection, Reves de Soie. The renowned house entered web3 space with a limited series of 700 3D HD generative items in the form of generated artwork. Each token came in a unique combination of colors and patterns with a generative soundtrack, thus creating a unique mix of visual and audio traits.